Q1:
CAT 2018 Slot 2
Data Interpretation
Tables
Medium
There are only four brands of entry level smartphones called Azra, Bysi, Cxqi, and Dipq in a country. Details about their market
share, unit selling price, and profitability (defined as the profit as a percentage of the revenue) for the year 2016 are given in the
table below:
| Brand | Market Share (%) | Unit Selling Price (Rs.) | Profitability (%) |
| Azra | 40 | 15,000 | 10 |
| Bysi | 25 | 20,000 | 30 |
| Cxqi | 15 | 30,000 | 40 |
| Dipq | 20 | 25,000 | 30 |
In 2017, sales volume of entry level smartphones grew by 40% as compared to that in 2016. Cxqi offered a 40% discount on its
unit selling price in 2017, which resulted in a 15% increase in its market share. Each of the other three brands lost 5% market
share. However, the profitability of Cxqi came down to half of its value in 2016. The unit selling prices of the other three brands
and their profitability values remained the same in 2017 as they were in 2016.
The brand that had the highest profit in 2016 is: