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Five jumbled up sentences (labelled 1, 2, 3, 4 and 5), related to a topic, are given below. Four of them can be put together to form a coherent paragraph. Identify the odd sentence and key in the number of that sentence as your answer.

  1. It has taken on a warm, fuzzy glow in the advertising world, where its potential is being widely discussed, and it is being claimed as the undeniable wave of the future.
  2. There is little enthusiasm for this in the scientific arena; for them marketing is not a science, and only a handful of studies have been published in scientific journals.
  3. The new, growing field of neuromarketing attempts to reveal the inner workings of consumer behaviour and is an extension of the study of how choices and decisions are made.
  4. Some see neuromarketing as an attempt to make the "art" of advertising into a science, being used by marketing experts to back up their proposals with some form of real data.
  5. The marketing gurus have already started drawing on psychology in developing tests and theories, and advertising people have borrowed the idea of the focus group from social scientists.

Entered answer:

Solution

āœ… Correct Answer: 5

We need to find which four sentences work together and which one sentence doesn't fit the main topic.

From passage: "The new, growing field of neuromarketing attempts to reveal the inner workings of consumer behaviour"

This sentence introduces the main topic -> neuromarketing.


Step-by-step elimination process:

Sentences 1, 2, 3, 4 all focus on neuromarketing specifically:

  • Sentence 3 -> introduces neuromarketing as a field
  • Sentence 1 -> talks about "it" (neuromarketing) getting popular in advertising
  • Sentence 4 -> explains what people think about neuromarketing
  • Sentence 2 -> shows scientific community's view on neuromarketing

Sentence 5 -> talks about marketing in general borrowing from psychology and social scientists


The confusion students might have: "But sentence 5 mentions marketing too, so doesn't it fit?"

Key difference: Sentences 1-4 are all about the specific field of neuromarketing, while sentence 5 talks about general marketing practices borrowing from other fields.

Sentence 5 introduces social scientists and focus groups -> these concepts don't appear anywhere else in the other sentences.

🟢 Correct Answer: 5 -> scope-error -> talks about general marketing borrowing from various fields, while others focus specifically on neuromarketing as a distinct field

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