Skip to main contentSkip to solution

This year alone, more than 8,6008,600 stores could close, according to industry estimates, many of them the brand name anchor outlets that real estate developers once stumbled over themselves to court. Already there have been 5,3005,300 retail closings this year. Sears Holdings which owns Kmart said in March that there's "substantial doubt" it can stay in business altogether, and will close 300300 stores this year. So far this year, nine national retail chains have filed for bankruptcy.

Local jobs are a major casualty of what analysts are calling, with only a hint of hyperbole, the retail apocalypse. Since 2002, department stores have lost 448,000448,000 jobs, a 25%25 \% decline, while the number of store closures this year is on pace to surpass the worst depths of the Great Recession. The growth of online retailers, meanwhile, has failed to offset those losses, with the ecommerce sector adding just 178,000 jobs over the past 1515 years. Some of those jobs can be found in the massive distribution centers Amazon has opened across the country, often not too far from malls the company helped shutter.

But those are workplaces, not gathering places. The mall is both. And in the 6161 years since the first enclosed one opened in suburban Minneapolis, the shopping mall has been where a huge swath of middle-class America went for far more than shopping. It was the home of first jobs and blind dates, the place for family photos and ear piercings, where goths and grandmothers could somehow walk through the same doors and find something they all liked. Sure, the food was lousy for you and the oceans of parking lots encouraged car-heavy development, something now scorned by contemporary planners. But for better or worse, the mall has been America's public square for the last 6060 years.

So what happens when it disappears?

Think of your mall. Or think of the one you went to as a kid. Think of the perfume clouds in the department stores. The fountains splashing below the skylights. The cinnamon wafting from the food court. As far back as ancient Greece, societies have congregated around a central marketplace. In medieval Europe, they were outside cathedrals. For half of the 20th century and almost 2020 years into the new one, much of America has found their agora on the terrazzo between Orange Julius and Sbarro, Waldenbooks and the Gap, Sunglass Hut and Hot Topic.

That mall was an ecosystem unto itself, a combination of community and commercialism peddling everything you needed and everything you didn't: Magic Eye posters, wind catchers. Air Jordans.

A growing number of Americans, however, don't see the need to go to any Macy's at all. Our digital lives are frictionless and ruthlessly efficient, with retail and romance available at a click. Malls were designed for leisure, abundance, ambling. You parked and planned to spend some time. Today, much of that time has been given over to busier lives and second jobs and apps that let you swipe right instead of haunt the food court. ' Malls, says Harvard business professor Leonard Schlesinger, "were built for patterns of social interaction that increasingly don't exist."

The author describes 'Perfume clouds in the department stores' in order to

Solution

āœ… Correct Option: 1

The author uses sensory details like "perfume clouds" right after asking "So what happens when it disappears?" This tells us the purpose -> to make readers remember and feel nostalgic about malls before they're gone.


From passage: "Think of your mall. Or think of the one you went to as a kid. Think of the perfume clouds in the department stores. The fountains splashing below the skylights. The cinnamon wafting from the food court."

The author is directly asking readers to remember their childhood mall experiences -> This creates emotional connection -> Makes readers care about mall closures -> "Perfume clouds" is part of this memory trigger, not just description.


🟠 Option 2 -> partial-truth -> Yes, it describes smells and sights, but misses the why. Author isn't just describing - he's making you remember your own mall experiences.

šŸ”“ Option 3 -> irrelevant -> "All brands under one roof" isn't what perfume clouds shows. That's about variety, not about memory triggers.

šŸ”“ Option 4 -> too literal -> Focuses only on "good smells" but misses the bigger picture. It's not about whether malls smell good - it's about making you remember those smells.

🟢 Option 1 is correct -> Captures both the purpose (evoke memories) and the method (painting a picture). The "Think of your mall" command shows this is about triggering personal memories, not just describing malls in general.

Keyboard Shortcuts

  • Left arrow: Previous question
  • Right arrow: Next question
  • S key: Jump to solution
  • Q key: Jump to question