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Packard argued that advertising as a 'hidden persuasion' understands the hiddenmotivations of consumers and works at the subliminal level, on the subconscious level of the awareness of the people targeted.

Packard held that advertising as a 'hidden persuasion' understands the hidden motivations of consumers and works at the supraliminal level, though the people targeted have no awareness of being persuaded.

Packard argued that advertising as a 'hidden persuasion' works at the supraliminal level, wherein the people targeted are aware of being persuaded, after understanding the hidden motivations of consumers and works.

Packard held that advertising as a 'hidden persuasion' builds on peoples' conscious thoughts and awareness, by understanding the hidden motivations of consumers and works at the subliminal level

✅ Correct Option: 2

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CAT 2023 Slot 3

The passage given below is followed by four alternate summaries. Choose the option that best captures the essence of the passage.

The weight of society's expectations is hardly a new phenomenon but it has become particularly draining over recent decades, perhaps because expectations themselves are so multifarious and contradictory. The perfectionism of the 1950s was rooted in the norms of mass culture and captured in famous advertising images of the ideal white American family that now seem self-satirising. In that era, perfectionism meant seamlessly conforming to values, behaviour and appearance: chiselled confidence for men, demure graciousness for women. The perfectionist was under pressure to look like everyone else, only more so. The perfectionists of today, by contrast, feel an obligation to stand out through their idiosyncratic style and wit if they are to gain a foothold in the attention economy.

CAT 2019 Slot 2

The passage given below is followed by four alternate summaries. Choose the option that best captures the essence of the passage.

Privacy challenged office workers may find it hard to believe, but open-plan offices and cubicles were invented by architects and designers who thought that to break down the social walls that divide people, you had to break down the real walls, too. Modernist architects saw walls and rooms as downright fascist. The spaciousness and flexibility of an open plan would liberate homeowners and office dwellers from the confines of boxes. But companies took up their idea less out of a democratic ideology than a desire to pack in as many workers as they could. The typical open-plan office of the first half of the 20th century was a white-collar assembly line. Cubicles were interior designers' attempt to put some soul back in.

CAT 2023 Slot 2

The passage given below is followed by four alternate summaries. Choose the option that best captures the essence of the passage.

Heat waves are becoming longer, frequent and intense due to climate change. The impacts of extreme heat are unevenly experienced; with older people and young children, those with pre-existing medical conditions and on low incomes significantly more vulnerable. Adaptation to heatwaves is a significant public policy concern. Research conducted among at-risk people in the UK reveals that even vulnerable people do not perceive themselves as at risk of extreme heat; therefore, early warnings of extreme heat events do not perform as intended. This suggests that understanding how extreme heat is narrated is very important. The news media play a central role in this process and can help warn people about the potential danger, as well as about impacts on infrastructure and society.

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