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Packard argued that advertising as a 'hidden persuasion' understands the hiddenmotivations of consumers and works at the subliminal level, on the subconscious level of the awareness of the people targeted.

Packard held that advertising as a 'hidden persuasion' understands the hidden motivations of consumers and works at the supraliminal level, though the people targeted have no awareness of being persuaded.

Packard argued that advertising as a 'hidden persuasion' works at the supraliminal level, wherein the people targeted are aware of being persuaded, after understanding the hidden motivations of consumers and works.

Packard held that advertising as a 'hidden persuasion' builds on peoples' conscious thoughts and awareness, by understanding the hidden motivations of consumers and works at the subliminal level

✅ Correct Option: 2

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CAT 2021 Slot 2

The passage given below is followed by four alternate summaries. Choose the option that best captures the essence of the passage.

Biologists who publish their research directly to the Web have been labelled as "rogue", but physicists have been routinely publishing research digitally ("preprints"), prior to submitting in a peer-reviewed journal. Advocates of preprints argue that quick and open dissemination of research speeds up scientific progress and allows for wider access to knowledge. But some journals still don't accept research previously published as a preprint. Even if the idea of preprints is gaining ground, one of the biggest barriers for biologists is how they would be viewed by members of their conservative research community.

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The passage given below is followed by four alternate summaries. Choose the option that best captures the essence of the passage.

The dominant hypotheses in modern science believe that language evolved to allow humans to exchange factual information about the physical world. But an alternative view is that language evolved, in modern humans at least, to facilitate social bonding. It increased our ancestors' chances of survival by enabling them to hunt more successfully or to cooperate more extensively. Language meant that things could be explained and that plans and past experiences could be shared efficiently.

CAT 2023 Slot 2

The passage given below is followed by four alternate summaries. Choose the option that best captures the essence of the passage.

Heat waves are becoming longer, frequent and intense due to climate change. The impacts of extreme heat are unevenly experienced; with older people and young children, those with pre-existing medical conditions and on low incomes significantly more vulnerable. Adaptation to heatwaves is a significant public policy concern. Research conducted among at-risk people in the UK reveals that even vulnerable people do not perceive themselves as at risk of extreme heat; therefore, early warnings of extreme heat events do not perform as intended. This suggests that understanding how extreme heat is narrated is very important. The news media play a central role in this process and can help warn people about the potential danger, as well as about impacts on infrastructure and society.

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